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Viral marketing induces web users to pass on a marketing message. Viral marketing is a specific promotional strategy which relies on individuals to spread a message, call for a response, or induce an action or reaction.
Viral Marketing not actually “marketing” – it is a descriptive term to describe promotional tactics that rapidly spread a message with voluntary and discretionary involvement of any group, its members and group opinion leaders.
Properly managed, and a part of a larger, coordinated Marketing Plan, Viral Marketing can create explosive growth, extraordinary sales and profound brand equity.